How does perfect diary quickly occupy our domestic market?
Today, I want to share with you how a Chinese brand that has been established for three years can quickly occupy our domestic market and become a dark horse in the cosmetics market. The perfect diary was founded in March 2017. It is the name of the perfect diary. In August of the same year, they owned the first official tmall flagship store. On November 11, 2018, tmall ranked second in cosmetics sales and first in domestic brand sales. In 2019, the perfect diary ranked first in cosmetics sales at the three major online promotion festivals of the year. In the latest round of financing, its brand market valuation has reached $2 billion. How are they doing? 1) Accurately locate the target customer base and make the most cost-effective makeup. 2) Find out the best marketing channels and methods according to the characteristics of consumer groups. 3) Large brand host factory, producing color makeup products with high cost performance and good quality. 1.Consumer groups and product po...